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Title:Pre-Suasion: A Revolutionary Way to Influence and Persuade
Format Type:Ebook
Author:
Publisher:Simon Schuster
ISBN:1501109790
ISBN 13:
Number of Pages:432
Category:Psychology, Business, Non fiction, Self help, Communication

Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini

PDF, EPUB, MOBI, TXT, DOC Pre-Suasion: A Revolutionary Way to Influence and Persuade The author of the legendary bestseller i Influence i social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn t lie in the message itself but in the key moment before that message is delivered .

What separates effective communicators from truly successful persuaders Using the same combination of rigorous scientific research and accessibility that made his i Influence i an iconic bestseller Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message This privileged moment for change prepares people to be receptive to a message before they experience it Optimal persuasion is achieved only through optimal i pre i suasion In other words to change minds a pre suader must also change states of mind .

His first solo work in over thirty years Cialdini s i Pre Suasion i draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader Altering a listener s attitudes beliefs or experiences isn t necessary says Cialdini all that s required is for a communicator to redirect the audience s focus of attention before a relevant action .

From studies on advertising imagery to treating opiate addiction from the annual letters of Berkshire Hathaway to the annals of history Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda He illustrates how the artful diversion of attention leads to successful pre suasion and gets your targeted audience primed and ready to say Yes

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Executive Briefing: The Power of Persuasion, Teoria e pratica della persuasione: Capire la persuasione per esercitarla positivamente e difendersi dai manipolatori, Pre-Suasion: A Revolutionary Way to Influence and Persuade, Influence: Science and Practice: The Comic, Persuaso e Influncia: Como Pequenas Mudanas Podem Gerar Grandes Resultados, The Small Big: Small Changes That Spark Big Influence, Influence: The Psychology of Persuasion, Feeling Good about Saying No, Instant Influence: How to Get What You Want in Any Business Situation, Die Psychologie des berzeugens
No description available, Over two million readers have armed themselves with the knowledge in this book Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence In this graphic adaptation of his best seller Robert B Cialdini becomes society s best hope in combatting compliance professionals throughout the world He leads a team of special forces through a battleground filled with psychological sneak attacks designed to elicit pre programmed responses from unknowing victims, em Influence em the classic book on persuasion explains the psychology of why people say yes and how to apply these understandings Dr Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion His thirty five years of rigorous evidence based research along with a three year program of study on what moves people to change behavior has resulted in this highly acclaimed book br br You ll learn the six universal principles how to use them to become a skilled persuader and how to defend yourself against them Perfect for people in all walks of life the principles of em Influence em will move you toward profound personal change and act as a driving force for your success, Professor Robert B Cialdini spent several years observing advertisers sales persons and other so called compliance professionals to learn how they get us to comply with their wishes He outlines their most effective methods shows us how to resist them if we want to and how to use similarly persuasive techniques honestly and ethically br br Description audiocassette analog